The JTBD playbook: From guesswork to solving real customer problems

​Too many products fail by solving problems that don’t actually exist. Jenia will share the Jobs-to-be-Done (JTBD) framework to identify why customers actually "hire" a solution.

Learn how to source the right respondents, conduct customer interviews and ensure every feature has a clear purpose.
Whether validating a new idea or auditing an existing product, this session replaces guesswork with a focus on real human behavior.

​Registration page: https://virtualevents.lovable.dev/lovable/the-jtbd-playbook-from-guesswork-to-solving-real-customer-problems

​Presenter

​Jenia Zimmerman-Buhaienko

​Founder

​Founder of Atta, an AI-powered health assistant for women (built with Lovable, btw). As a former Product Marketing Manager, Jenia has scaled B2C and B2B products from scratch to millions in ARR. She is also a JTBD expert who has personally conducted 120+ customer interviews to drive growth. Seattle-based and a proud French bulldog mom.