Driving AI Innovation with MUD/WTR
About the Event
CPG and wellness brands are redefining customer experience through AI — from personalized engagement to intelligent post-purchase journeys. This Lab, co-hosted with MUD/WTR, Loop Returns and Third & Grove, explores how AI-driven automation and agentic intelligence are transforming the way brands connect with customers, scale service, and drive retention.
Date & Location
📅 Wednesday, November 12, 2025
🕔 5PM – 7PM EST
📍 Siena HQ – 36 W 25th St, 6th Floor, New York, NY 10010
Who Should Join
Founders, CX leaders, Operations, and Marketing Executives from CPG and eCommerce brands looking to understand how AI can drive efficiency, retention, and loyalty.
Why Join
You’ll leave with:
Proven frameworks from MUD/WTR, Siena, Loop, and Third & Grove on using AI to deliver elevated commerce experiences
Insights into how AI is reshaping post-purchase journeys, returns and retention for CPG and omnichannel brands
Actionable strategies to personalize experiences at scale without increasing headcount
What to Expect
Opening Discussion (5:15 – 5:45PM): Driving innovation in AI-led CX — lessons from MUD/WTR, Siena, and Third & Grove on turning automation into brand equity.
Roundtable + Networking (5:45 – 7PM): Small-group discussions with CPG and eCommerce operators, followed by networking, drinks, and light bites.
RSVP
Space is limited to ensure quality conversations. Request your invite today.
Siena AI is the customer intelligence platform for brands — we connect every interaction, data source, and channel into one intelligent layer that powers AI agents across the customer journey — from support and shopping to voice, reviews, and insights.
Brands like HexClad, FIGS, Coterie, and Kitsch see up to 80% automation rates, 4.9 average CSATs, 88% resolution rate, 99% action accuracy, and measurable revenue lift — powered by AI that learns, reasons, and acts like an extension of their team.