Inside VEED and Essity: AI Adoption Playbooks for Marketing
✦ Agentic CMO Showcase ✦ AI Leadership & Adoption ✦
Inside VEED and Essity: AI Adoption Playbooks for Marketing
What we'll cover:
↳ Why AI adoption is the make-or-break leadership challenge of 2026
↳ Case study: Lisa Vecchio on VEED's 3-day Agentic GTM offsite
↳ Case study: Gael De Talhouet on Essity's 4-phase enterprise rollout
↳ How to surface champions (and what to do with resistors)
↳ Building agentic momentum into a weekly cadence
↳ What both leaders are rolling out next
Who it's for
CMOs, VPs and Heads of Marketing ready to move from individual AI experiments to team-wide adoption.
Your host & guests
Victoria Rusnac ✦ AI Consultant & Coach ✦ Applied AI Co
Victoria is an ex-CMO with 20+ years in marketing whose "AI in Marketing" course has been taken by 15,000+ marketers. She founded Applied AI Co, training and advising teams at Amazon, Aspinal of London, Oxford Online Pharmacy and Veygo.
Lisa Vecchio ✦ Senior Marketing Director ✦ VEED
Lisa leads marketing at VEED, the AI video creation platform. Founding member of the Agentic CMO Accelerator.
Gael De Talhouet ✦ VP Brand Building ✦ Essity
Gael leads brand building and AI transformation at Essity, the global hygiene and health company behind Bodyform, Plenty, Cushelle and Tork. Founding member of the Agentic CMO Accelerator.