

Launch in China with Confidence: Expert Strategies for Beauty Brands
China is the world’s fastest-growing beauty and wellness market — but entering it requires the right partners, platforms, and cultural understanding. This exclusive webinar brings together leading experts to guide you through the strategies that work.
This webinar is designed for:
Beauty & Wellness Brand Founders and CEOs – especially those exploring global expansion.
Marketing & Brand Managers – looking to tap into new growth markets like China.
Export & International Sales Directors – responsible for identifying and scaling into new regions.
E-commerce & Digital Leaders – who want to understand China’s online retail ecosystem (Tmall, WeChat, TikTok).
Emerging Beauty Brands – startups and scale-ups ready to explore cross-border e-commerce.
Hosted By: Wendy Slattery - Ceo of PoweredX Beauty Buddy & Beauty Buddy
Our Speakers:
Michael Lu – Vice President, Jiangsu FASTOP AI Commerce Co., Ltd.
Certified Gold-Star service provider for Tmall Global, Enterprise WeChat partner for Tencent, and MCN service provider for TikTok. FASTOP supports numerous international brands with a GMV of USD 136 million (2024) and operates AK Plaza, the No.1 performing department store on Tmall Global.Angela Lin – Head of Business Development, Tmall Global
Representing Alibaba Group’s leading e-commerce platform for skincare and cosmetics, Angela brings first-hand insight into how international beauty brands can scale in China’s booming market.Xiaoxiao Mulhall – Founder, Sinoventures
Sinoventures helps brands successfully navigate the Chinese market entry with cross-border e-commerce expertise, localised support, and strategic partnerships to bridge cultural and commercial opportunities.