Retail Media Standards

​OVERVIEW: This is an invite-only, 4-hour working session from 1 - 4 PM, followed by a private dinner hosted by NexChapter.

​WHY THIS MATTERS: Retail media standards were built around large-format retail. Convenience and small-format operators are left applying a framework that was never designed for their channel, and the gaps show up in measurement, attribution, and budget justification.

​WHAT THIS SESSION IS DESIGNED TO DO: Senior c-store and small-format leaders will pressure test current IAB retail media standards against convenience retail realities, identify where those standards fall short, and contribute input that directly shapes how the IAB evolves its approach for this channel.

​RELEVANT FOR: Senior operators and strategists actively working through retail media execution, measurement challenges, or network development in convenience and small-format retail. A limited number of seats are open to approved strategic partners.