It's Called a Re:Brand: Sarah Hollingsworth

​Welcome to ‘It’s Called a Re:Brand’ — a series of live, intimate, recorded fireside conversations with the women rebranding themselves and the industries they serve, dished up Re:Brand style.

​For this fireside chat we’re talking to Sarah Hollingsworth, Founder of Poppylist—aka the baby registry rebranded. After spending 40+ hours building her own registry, and hating it, Sarah knew there had to be a better way. Enter: Poppylist.

​Poppylist puts the power to create the calm, stress-free baby prep experience we all want, in our hands. With a list of essentials curated by real parents who have done the thing and know which products are an absolute must, the flexibility to add items from any online store, and the freedom to decide when, where, and how the items on your registry get shipped (say goodbye to boxes upon boxes taking up space in your entryway until you’re ready to open them), Poppylist takes the mental load out of prepping for parenthood—meeting parents where they are when they need it most.

​A fierce doer and big believer in the power of the rebrand, Sarah’s our kind of girl. Join us for an intimate conversation with her, as we trace the line between personal reinvention and industry change — highlighting how women turn lived experience into products, policies, and platforms that shift systems.