​Growth Engines with AI Agents — Season 2, Episode 11

​Guests: Jessica Jacobik & Matt Gonda, Media & Performance Marketing at Pinnacol Assurance

​Host: Joel Horwitz, Founder & CEO at Synter

​How does Colorado's largest workers' compensation carrier balance rigorous enterprise security and strict regulatory compliance with agile, data-driven paid acquisition?

​In this episode, Jessica Jacobik and Matt Gonda join Joel Horwitz to discuss:

• ​Scaling enterprise B2B lead generation across Microsoft Advertising and Google Ads.

• ​Maintaining compliance, governance, and audit trails in insurance and regulated industries.

• ​Managing conversion tracking and multi-touch attribution without sacrificing policyholder privacy.

• ​Practical lessons in modernizing enterprise digital marketing operations.

​Join live for unfiltered practitioner discussion and live Q&A. Replays and teardown notes included with registration.