Building for People | BS+A x Webflow
Most conversations about the future of the web start with technology.
Building for People starts somewhere else.
Hosted by BS+A and Webflow, Building for People is a curated three-hour evening bringing together some of Melbourne's most interesting marketing, digital, product and business minds - for a rare look at what's actually next for the web.
The question anchoring the evening:
What are we really building for?
Because technology is rarely the hard part. People are. Adoption. Alignment. Behaviour. Relevance. The gap between what we build and what people actually use.
So rather than another night of product demos and topic clichés, we'll explore the human layer - how technology, brand, behaviour and digital experience come together to create things people genuinely want to use.
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