Building for People | BS+A x Webflow
Most conversations about the future of the web start with technology.
Building for People starts somewhere else.
Hosted by BS+A and Webflow, Building for People is a curated three-hour evening bringing together some of Melbourne's most interesting marketing, digital, product and business minds - for a rare look at what's actually next for the web.
The question anchoring the evening:
What are we really building for?
Because technology is rarely the hard part. People are. Adoption. Alignment. Behaviour. Relevance. The gap between what we build and what people actually use.
So rather than another night of product demos and topic clichés, we'll explore the human layer - how technology, brand, behaviour and digital experience come together to create things people genuinely want to use.
Plus an array of complimentary drinks and canapés included in your registration. An opportunity to meet and drink with Melbourne's best minds.
You'll also hear from:
Greg Saint James
CMO & Strategy Lead at BS+A, formerly of Microsoft and Skype. Greg will speak to the gap between what teams build and how people actually behave, and why BS+A's ABM+ approach starts with listening to the right audience before trying to reach them.
Mark Dando
CEO & Co-Founder of ProxyTwin and former Head of Digital at ABC. Through a live demonstration, Mark will show how AI can scale human expertise while keeping trust and two-way conversation intact.
Megan Hondromatidis
General Manager, Marketing & Communications at Local Residential. Megan will join our featured conversation on place, people, impact housing and how digital experience builds belonging before a resident ever walks through the door.
Gerard Smith
Partnerships Manager Australia at Webflow. Gerard will share where the modern web is heading, from flexible infrastructure and personalisation to AI, and what that means for Australian marketing, design and development teams.
One not to miss! Register your interest below.
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