AI for Small Business: How I Taught Claude to Read My Competition

​Most founders have spent the last year learning to prompt better. The output is still uneven; you still have to be in the chair for it to work. That's not an AI problem. That's an architecture problem.

​This session takes prompting off the table and builds the alternative live, in front of you. I'll open Cowork, walk through a real skill I run every week — a competitor content audit that surfaces what to write about — and show every file, every decision, and every place the wisdom is hiding. You'll see why a skill isn't a prompt, why most founders are using AI as a faster typewriter, and what to install instead.

​This is session one of AI for Small Business — a new sub-series of Burn the Blueprint focused on installing operating systems, not learning more shortcuts.