Revved Hackathon: How to Win the Search Game in 2025

​Revved is hosting its third Hackathon, this time bringing you a hands on session with Richard Conway on SEO, GEO & AIO - How to Win the Search Game in 2025

​Powered by The Optimisers

​Search has changed and so has the playbook.

​Richard Conway, Founder of Pure SEO and The Optimisers will guide us through the AI-driven world of search. Forget the old-school SEO slides, this is a collision of insight, experimentation, and strategy designed to get your brand seen on Google, ChatGPT, Perplexity, and beyond.

​What’s Inside:
→ SEO 2025: How to optimise for Google, AI Overviews, and AI Mode.
→ GEO / AIO: The tactics to get your brand featured in generative search.
→ Future-Proofing: What’s next — and how to get ahead now.
→ Live Demos: Real tools, real-time — including Google Search Labs (and US-only betas).

​Whether you’re a seasoned marketer or still figuring out what AIO stands for, you’ll leave this workshop energised, equipped, and ready to dominate the next era of search.

​About the Facilitator
Richard Conway is the founder of Pure SEO, The Optimisers, and owner of NZ Business, Management, and Exporter magazines. He’s the author of How to Get to the Top of Google Search (Penguin Random House), a Gold IAB Award winner (Service to the Industry), and an EY Entrepreneur of the Year finalist.

​For over a decade, Richard has been decoding SEO for leaders across industries — now he’s reimagined it for an AI-first world.

​Bonus trivia: Richard once spent a week with Sir Richard Branson on Necker Island (MyEO), supports Everton due to an unfortunate incident at the age of 6, and has travelled to over 40 countries.