The Shortlist - Account Based Marketing for B2B SaaS Manchester Meetup
The Shortlist
Join our September meetup for marketers and founders doing account-based marketing. It's a two-hour networking event to share ideas, learn, and take away proven tactics you can apply in your day-to-day marketing work.
If you're an aspiring marketer, it's also a great place to learn, build connections, and get a better idea of the challenges scaling companies face.
What to expect
No panels
No pitches
No one selling you a platform or service
This month's topic
Building and prioritising your target account list. Every account-based marketing programme starts with the list, and it was the topic our attendees asked for most after the first event. We'll look at how to decide which accounts belong on your list, how to prioritise them, and how to recognise when the list needs to change.
How the morning runs
The session has three parts:
Member case study (15 minutes). Short talk from guest speaker on how they built and prioritised their own target account list, with real examples and results.
Table discussions (45 minutes). We then move into hosted discussions on this month's topic. Each table has a host and a focused question, and groups are kept deliberately small so everyone can hear and contribute.
Open networking. The rest of the morning is open networking: time to continue the conversations from your table and connect with the people you'd like to stay in touch with.
Sound familiar?
Most marketing advice assumes your market is huge. Ten-thousand-person email lists, ads that only work at volume, playbooks written for products chasing a million users.
But your entire market fits on one list. You know their names. You could probably recite half of them. And the mass-market playbook doesn't just underperform for you, it burns through the only market you've got.
If that's your world, you've probably noticed there's no dedicated corner for this side of marketing in Manchester. Now there is.
Who you'll meet
Marketing managers, specialists and CMOs at B2B SaaS companies who grow by winning specific, nameable accounts. Some just starting with ABM, some years in.
Where
Campfield on Lower Byrom Street, one of Manchester's old market halls, now a bright workspace in St John's, a short walk from Deansgate. Right next to the Science and Industry Museum.
Getting there
Deansgate-Castlefield tram stop and Deansgate rail station are both about five minutes on foot.
Driving? Nearest car parks:
NCP Great Northern Warehouse 1, two minutes' walk, https://maps.app.goo.gl/p3NcJ6piHDN3WQQH8
SIP Duke Street (M3 4JL), cheapest nearby, a few minutes further, https://maps.app.goo.gl/ADNi8ep6wH2toJ4g7
NCP Spinningfields, New Quay Street, https://maps.app.goo.gl/J59sXP5CV2Ae7jZ5A
Our hosts
The Shortlist is generously hosted by Campfield, a tech and media campus run by Department, inside a pair of Grade II-listed Victorian market halls that have been part of Manchester's story since 1878. It's home to hundreds of tech and media businesses, which makes it about the most fitting room in the city for our event.
Big thanks to the Campfield team for having us. If you arrive early, the coffee bar is worth your time.
https://www.campfieldmcr.com/