How to build a content strategy AI search actually rewards

​AI search is a marketing channel in its own right, and most brands are not yet treating it as one. They're producing more content than ever and getting cited less than they expected.

​If you're a brand manager, a founder building a brand, a marketing executive, or anyone who uses content to build brand awareness, you'll love this practical 30-min session.

​Key takeaways:

• ​How to audit your existing content for AI search performance. Spotting quick wins, identifying gaps, and deciding what to focus on first.

• ​Two optimisation tactics that show results. Paragraph-level optimisation and how to build a high-performing topical landing page.

• ​A before-and-after case study of a real landing page. What was changed, why, and what shifted in AI search visibility as a result.