The New Normal (TNN): The Future of...AI & THE UK! (Meet the 85%)
Meet the 85% comes to TNN with a direct warning: most teams are building for a version of the UK that doesn’t exist.
Do you know 85% of the UK population lives outside of London? Mark Hadfield has spent the last few years driving the length and breadth of Britain, speaking to thousands of people about work, money, identity and what feels broken. Not focus groups. Not trend reports. First-hand conversations in the towns and communities that quietly determine whether products scale, policies stick and brands endure.
He will unpack what those conversations reveal about the real state of the UK, where executive narratives are drifting from lived experience, and why that gap is starting to show up in stalled growth, hiring friction and public backlash. Mark will talk about why synthetic personas can only take you so far, and why brands - and British society itself - needs to embrace the Reality Advantage that ethnography brings. Come and explore the 85% of Britain you don't know nearly well enough.
If you are building, investing or leading in Britain, this TNN is not to be missed.
More about Mark
After 15 years as a Brand Strategist, including six as Regional Head of Planning for APAC at Iris working across Samsung, Guinness, Philips and Shell, Mark left a senior regional role in Singapore to found Meet the 85% in 2023. The consultancy blends journalism, ethnography and documentary filmmaking with one principle: reality first, brands second.
Find out more here: http://meetthe85.com/
What is TNN?
Early by design. Sharp insights with business development over breakfast. Expect expert speakers, hands-on learning, and networking opportunities with professionals from top companies. Free for TBD+ (sign up here) and Oneder residents, or £20 for non-members.
What else?
You’ll also get actionable business growth tips from the experts at Sandler, designed to use immediately. You'll also get breakfast, as much Apostle coffee (TNN has its own blend we made), and a raffle ticket. The TNN library will also be open so bring any books you've finished with and grab a new one to take with you!
About Box
Box sponsors TNN. They're the folks who empower companies to turn fragmented content into a secure, intelligent platform that centralises collaboration, automates workflows and unlocks unstructured data with AI. Drop them a link to find out how your organisations can gain a unified content ecosystem that integrates with 1,500+ apps, streamlines e-signatures, and enforces enterprise-grade compliance for GDPR, HIPAA and beyond. Box helps business leaders drive productivity, reduce risk and scale with confidence with granular control.
Find out more over at box.com
!IMPORTANT!
Flakiness is not tolerated at TNN. Late is fine. No-shows are not. Speakers get up early. Seats are limited. Two flakes and you are banned permanently. Reliability is the minimum standard here. If you say you'll come and don't show up that's not ok. Your name and company name will be sent to the speaker and listed on TBD+ so people know exactly who they can rely on. Why? Brilliant speakers get up early to do this, plus you stopped someone else from coming, and generally speaking, who doesn't want to surround themselves with do-ers right now?
Sound harsh? It's meant to.
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