Winning AI Search: A Crash Course

​AI is changing how people discover businesses online.

​Search is no longer limited to Google. Increasingly, people are turning to tools like ChatGPT, Gemini, Perplexity, and other AI platforms to find answers, recommendations, products, services, and expertise.

​So how do you make sure your business can actually be found and cited in those answers?

​Join Jessica Lam Hill Young for a practical session on GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), designed for business owners, founders, marketers, and anyone responsible for online visibility.

​Using real examples, Jessica will break down how to restructure your website and existing content to improve its chances of appearing in AI-generated search results without abandoning the fundamentals of SEO.

​What we’ll cover

• ​Introduction to AI search

• ​AEO & GEO fundamentals

• ​The factors that influence AI visibility

• ​How to structure content for AI citations

• ​Why SEO is still the foundation

• ​How to track AI visibility using a dashboard

​If AI search is becoming part of how your customers discover information, this session will help you understand what you can start doing about it now.

​Come with your questions and your website, if you want to follow along.
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About Jessica

​Jessica Lam Hill Young is the founder of thebrandcreatives.com, a B2B content marketing agency, and fractional Head of Content for SEOPulse.io, an AI platform helping businesses improve their visibility in AI answers and citations.

​A Boston-trained journalist, Jessica combines messaging, content strategy, conversion copy, SEO, and AEO to help tech companies get found online and turn expertise into content that converts.

​Her experience includes working with 9-figure technology companies such as DataStax, as well as 7-figure businesses including Adriel and Softwarefinder. She is currently focused on helping businesses and agencies build AI-powered content engines that scale both content and conversions.