SEO in the Age of AI: Build for Humans, Search & AI

​SEO in the Age of AI: Build for Humans, Search & AI

​How do you build websites that get discovered when both search and the way we build for the web are rapidly changing? Join Will Melton, CEO of Xponent21, for a practical look at SEO in the age of AI. Explore how AI is reshaping search and content discovery, how vibe coding is changing website creation, and the best practices creators should consider when building for humans, traditional search engines, and AI-powered experiences. Open to students, faculty, and staff interested in web development, digital strategy, entrepreneurship, or simply understanding how the web is evolving.