​NOTE: This meeting is exclusive to DSX Members and DSX Member prospects only.

​NEW ANNOUNCEMENT!

​We are excited to announce that a leading advisory expert on MarTech platforms for large and mid-market companies, Tony Byrne, founder of Real Story Group and author of the books "MarTech 2030" and "The Right Way to Select Technology", will join this meeting and give a presentation titled "The Future of Your MarTech Stack".

​The Future of Your MarTech Stack

​Join Tony Byrne, founder of Real Story Group and author of “MarTech 2030” for a tour of where MarTech stacks need to go to meet an AI-inflected future.  Based on experience advising large enterprise stack leaders, this session will identify a likely “North Star” for what MarTech and Digital teams will need to be able to do in 2030, then work backward from there to describe how to transition to this new era.  In addition to visioneering, the presentation will offer a bevy of practical tips for Digital and MarTech leaders.

​Peer Discussion

​We'll follow the presentation with a peer-to-peer discussion with fellow digital leader attendees about how they are thinking about and planning for potential platform changes to their MarTech, eCommerce, and Customer Ops stacks.

​Context

​Marketing, eCommerce, and Customer Ops tech stacks are changing rapidly due to AI, and the pressure to choose the right platforms is only growing. Add to this the potential for companies to pursue AI-assisted custom software development, potentially developing their own platforms, and the situation becomes increasingly challenging.

​This is a peer conversation, not a product pitch. We're bringing our own platform decisions and open questions to the table — because none of us are figuring this out alone.

​This is a unique chance to explore the challenges and opportunities that come with an evolving tech stack.

​Speaker Bio

​Tony Byrne is founder of Real Story Group, an exclusively enterprise-focused MarTech advisory firm that focuses on platform selection and stack roadmaps for larger and upper mid-market organizations.  Tony is the co-author of “The Right Way to Select Technology” and author of just-released “MarTech 2030."