How SaaS Founders Are Scaling GTM with AI: Standing Out and Scaling in Crowded SaaS Categories
AI has lowered the barrier to building SaaS.
But it has also flooded the market with more products, more noise, and more competition.
Standing out is no longer about features alone. It’s about how you go to market.
In this special Smartlead Office Hours session, seven SaaS founders and GTM leaders share how they’re adapting their go-to-market strategies to win in this new reality.
Instead of relying on a single channel or stacking more tools, they are using AI intentionally, layering multichannel outreach, and rebuilding acquisition engines that generate focused demand in crowded markets.
This conversation focuses on what’s actually working today to:
cut through noise
generate pipeline
build sustainable growth systems
No theory. No hype. Just real GTM shifts founders are making to win.
What Each Founder Will Cover:
This session brings together seven SaaS founders and GTM leaders, each sharing a specific shift they are seeing in how companies grow today.
Adam Robinson — Founder & CEO, Retention.com & RB2B
What to Build When Building Is Free
AI has dramatically reduced the cost of building software. Adam will share how founders should rethink product strategy and focus on building things that actually create distribution and demand.
Mohamed Chahin — Founder & CEO, Twain
How to Use AI to Build Unique Outreach Plays
How modern growth teams are using AI-driven research and signals to create outreach that stands out instead of blending into inbox noise.
Jesse Ouellette — Founder & CEO, LeadMagic
How SaaS Teams Are Using Coding Agents and Automation to Move Faster on GTM
How AI coding agents and automation are helping SaaS teams experiment faster and execute GTM ideas at speed.
Alina Vandenberghe — Co-Founder & Co-CEO, Chili Piper
Building and Scaling a Category-Defining SaaS Product
Lessons from building Chili Piper into one of the most influential companies in modern B2B revenue infrastructure.
Max Mitcham — Founder & CEO, Trigify.io
How SaaS Teams Use AI, Social Listening, and Engagement Data to Drive Real Revenue
How engagement signals and social listening are becoming key inputs for modern acquisition engines.
Ilija Stojkovski — CRO, HeyReach
How We 3x’d HeyReach Without Relying on Outbound
A behind-the-scenes look at how HeyReach scaled growth without depending entirely on outbound campaigns.
Bethany Stachenfeld — EIR, Active Capital | Former CEO, Sendspark
How to Build a GTM Engine for an AI-First World
How founders should rethink go-to-market systems as AI becomes part of every company’s execution layer.
Submit Your Questions in Advance
This is a live discussion.
If you want advice or insights specific to your situation, submit your questions in advance and we’ll try to include them in the session.
👉 Submit your question here: https://forms.gle/pEnr9CgiXc5Y6FX76
Event Details:
Date: March 12, 2026
Time: 10 AM EST | 8:30 PM IST | 3 PM GMT
Format: Live Smartlead Office Hours (Zoom)