Up Talk: How to Justify Brand Spend to your Finance Director with Suri

​Thursday 8th October: 12pm-1pm

​This session is OPEN TO ALL!

​ABOUT THE EVENT

​Budget season comes round, and brand is usually first on the chopping block. Ana doesn't think that has to be true and neither do we.

​She's Head of Brand at SURI, the fastest growing oral care brand in the UK, and spent the years before that helping challenger sustainability brands plan their comms, run their campaigns and pull off full rebrand sprints without a bottomless budget.

​In this Up Talk, Ana will walk through how she makes the case for brand investment to someone who wants numbers, not a feeling. If you've ever sat across from a Finance Director trying to defend a line item you believe in but can't fully prove, this talk is for you.

​ABOUT THE SPEAKER

​Ana Caeiro is Brand Director at SURI, the UK's fastest-growing oral wellness brand, where she leads brand, influencer, social, and PR globally. Having spent her career building challenger D2C sustainable brands across multiple verticals from building Oddbox, the fruit & veg delivery company, from the ground up to consulting on end-to-end rebrand at pre-loved marketplace Thrift+ she's has a track record of turning mission-led businesses into brands people actively choose