Building a Professional Fan Club: Lessons from Lenny's Newsletter Community

​Everyone wants a community right now, especially brands.

​Annie Warner is the Head of Community at Lenny's Newsletter, one of the most-read tech newsletters (with 1M+ subscribers), and Lenny's Podcast (a top 10 tech podcast). She's joining Nico Gendron, Filament's Customers Lead for a casual conversation about how to build belonging around a brand.

​The heart of it: We'll get into what brand-first community builders are doing to foster real connection between members, not just an audience to broadcast to.

​Topics we might yap about (the conversation will be driven by attendee questions!):

• ​Why and when to build a community for your brand...and where to begin

• ​How to balance content, connection, promotion, and support all in one shared space

• ​Annie & Nico's favorite brand communities right now

• ​Going fractional: what it looks like to do this work outside of a traditional full-time role

​Once you're registered, you'll receive an invite to our Filament group chat where we'll collect questions for Annie ahead of time, then continue the connection after the event ends.

​Filament is an invite-only platform for professional networks in beta.