How to be visible to LLMs? From SEO to GEO: Hands-on Workshop
From SEO to GEO: AI Visibility Workshop in Barcelona
AI Overviews reduce organic clicks by 38% on searches where they appear, while zero-click searches increased from 54% to 72% (Indian School of Business / Carnegie Mellon, 2026). Meanwhile, ChatGPT sends 190× less traffic than Google, with a 1.3% click-through rate compared to 29.2%.
So the question isn't whether SEO is dead. It's whether AI mentions your company, and whether that traffic is valuable for your business model.
We'll review:
Part 1: what changed and what stayed. AI traffic sources, which crawlers to block, why keyword-first content broke, and the three pillars AI uses to decide who to cite.
Part 2: you audit your own company, live, step by step.
What you'll leave with
A clearer understanding of how well your website is prepared for AI search
A clear answer on whether AI traffic matters for your business
A foundation for a sustainable GEO strategy that goes beyond the next algorithm change
Who it's for:
Founders and marketers responsible for growth
Heads of Marketing, Growth, and Content
Anyone already asking, "How do we show up in ChatGPT?"
Your hosts
Daria Miroshnichenko - SEO & GEO strategist with 9 years of building search growth at scale.
Katrin Maikova - Founder of Her Growth Engine, a Barcelona community where women step up with AI.
📅 Wednesday, 25 Nov, 19:00
📍 Harbour.Space, Barcelona
💻 Bring your laptop
Spots are limited.