Fireside Chat with Tesla & Impossible Foods Former CCO

​The GSB Business & Environment Club is bringing to you the woman who built some of the hottest climate companies when everyone said they were dead...This will be a Masterclass in how narrative shapes entire markets in the face of resistance, and how you can cut through the noise. ⚡

Come through to G101 on Thur 7th May from 12-1pm if you:

• ​Are feeling disillusioned about climate & energy markets 

• ​Want to hear from the person who directed comms when Tesla went near-insolvency to IPO and a household name

• ​Increased Impossible Food's awareness from ZERO to 56% in 4 years with ZERO PAID MEDIA

• ​Are trying to figure out how to tell the story of a hard, important company in a market that keeps changing the rules

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Rachel has been Chief Communications Officer at Tesla (worked directly for Elon Musk through the IPO), Impossible Foods (made plant-based meat go mainstream), and Renault-Nissan-Mitsubishi (350,000 employees, dozens of markets). She now teaches Winning Writing here at the GSB and advises - in her own words - "audacious, young companies trying to decarbonize Earth."