AI First Search: How Brands Get Found, Trusted and Chosen: A senior half-day workshop on AI led discovery, visibility and trust...

​Search is changing...

​People are no longer relying only on Google to find information, compare options and start buying journeys. They are increasingly using ChatGPT, Gemini, Copilot and other AI tools to ask direct questions and get direct answers.

​That changes how brands are discovered.

​If your business is not showing up in those answers, or is showing up weakly, vaguely or without enough proof, you have a visibility problem.

​Not just a traffic problem.

​This practical half-day workshop in Leeds is designed for senior marketers, founders, agency leaders and brand decision makers who want to understand what AI-first search means for visibility, trust and digital performance.

​We will explore what has changed, where the risks and opportunities now sit, and what brands should do next to improve how they are found, trusted and recommended in AI-led search.

​This is a senior, discussion-led session with practical insight, live examples, interactive workshop discussion and lunch included.

​What you will learn:

• ​what has changed in search and why it matters now

• ​how AI first discovery differs from traditional SEO

• ​what risks and opportunities does this create for brands and agencies

• ​how to assess your current AI search visibility

• ​what answer ready content look like in practice

• ​the role of trust, proof, authority and cited sources

• ​how to build a more repeatable AEO and GEO response across teams

​Who it is for:

• ​senior marketers

• ​founders and business owners

• ​agency owners and MDs

• ​brand leaders

• ​ecommerce and digital leaders

• ​PR and communications leaders

​Includes:

• ​practical, plain English insight

• ​senior level discussion

• ​live examples and case studies

• ​interactive workshop session

• ​curated Q and A

• ​lunch and networking