The case study strategy behind multiple offers
Staff Product Designer, Growth.
Founding Product Designer, AI.
Product Lead.
Three very different roles.
One designer — Serafima.
Most designers present their work the same way every time: open Figma, walk through screens, explain the process, and hope the interviewer sees the value.
But great case studies don't just show what you built. They show how you think.
In this live session, Serafima shares the strategy behind the case studies that helped her land roles across Growth, Founding, AI, and Product — and how she adapts the same body of work for different rooms.
You'll learn:
→ The structure behind a strong case study presentation — and how to create momentum from the first minute.
→ The introduction that makes hiring teams lean in before they see the work.
→ How to turn a project walkthrough into a story about decisions, impact, and your product thinking.
→ How to choose which case studies to show for different roles — Growth, AI, fintech, 0→1, or founding teams.
→ The framework she uses to structure every case study and make the strongest parts impossible to miss.
→ The one thing she always keeps in mind when presenting her work.
In partnership with Mobbin.
How it runs
→ Serafima shares the full framework behind her case study approach
→ She walks through one of her own case studies live
→ We review 3 real examples from Mobbin and break down what makes them work
→ Live Q&A
This session is NOT:
→ A portfolio website review
→ A copy-paste case study template
→ A 1:1 consultation
It's about learning the thinking behind case studies that convince hiring teams.
You'll walk away with:
→ Serafima's case study framework
→ A clear list of changes to make to your own case study
→ Examples of strong product stories from Mobbin
→ Answers to your questions during the live Q&A
→ The recording after the session
Who this is for:
→ Designers. UXR and PMs who interview but can't figure out why the offer doesn't come
→ Anyone rebuilding their portfolio from scratch for every single application
→ Anyone whose case study lists what they DID instead of showing how they THINK
🎤 Who's presenting:
Serafima S. — Product Lead · Growth & AI @ Kota
| ex-Wayflyer, Intercom, Deepnote (LinkedIn · Portfolio)
A product operator with 8+ years growing fintech and B2B SaaS from pre-seed to unicorn, specializing in AI-powered experiences and growth experiments. She joined Wayflyer as a founding designer and scaled the design team from zero, drove growth at Intercom and Deepnote (as Staff Product Designer), and is now Product Lead, AI at Kota. She’s lived the case study from both sides of the table: the one presenting, and the one hiring.
Lena Kul — Founder @ kuːl
| ex Design Recruiter & UXR (LinkedIn)
After 8+ years hiring designers, UXRs, and leaders at Miro and 10+ companies, and 5 years teaching designers how to move through their careers, Lena brings the top insights. Having hired 100+ top talent across the globe, supported hundreds of students and private clients, and signed their offers, she's built methodologies that convert in 2026.
Why now:
This is one of the bi-weekly live sessions, each built around one of the three pillars of the designer / UXR skillset:
Craft · Network · Positioning
Hiring is very specific right now, and the roles keep blurring — growth, AI, founding, product. A case study that only fits one title gets you screened out of the rest. This session is Craft: build the one case study you can adapt to any room, before your next interview, not after.
If your case study only works for one kind of role, you're doing 3× the work and getting fewer offers.
Come fix that in 90 minutes 💛
P.S. Your email will be added to my list, so you'll never miss similar sessions or promotions. You can always unsubscribe later 🖤