Email Automations That Actually Sell Tours: The Holiday Funnel Playbook
The biggest booking season of the year is coming. If your email automations aren’t ready, you’re leaving revenue on the table.
In this live session, Joe Vargas, Customer Success Manager at Drip, will walk you through the Dreamers to Planners to Bookers funnel and show you exactly what to send and when to send it. You’ll learn how to turn subscribers into paying guests using targeted automations built for the holiday season.
We’ll cover:
• The essential automations every tour operator should have in place before running seasonal promotions
• How to attract dreamers with a lead magnet and welcome flow that builds emotion, trust, and social proof
• How to engage planners with surveys and segmentation that convert interest into intent
• How to close bookers with abandoned cart flows, pre-tour upsells, and waiver strategies that help grow your list and capture OTA guests
• What works for holiday promos including urgency, gift cards, and value-adds instead of blanket discounts
Joe will also be joined by Chelsea Wangberg, Director of Operations, and Lauren Beebe, Founder of Like a Local Tours, who will share how they apply these strategies inside their business, from building segments to designing offers that convert.
Whether you’re building your first funnel or optimizing one you already have, this session will give you practical tools to boost sales this season and beyond.
You’ve got two ways to watch the session live:
Option 1: Join via Riverside (our recording platform)
Click here to join directly:
Option 2: Watch on LinkedIn Live
If you prefer to view the session on LinkedIn, just head over here:
We’ll be streaming simultaneously on both platforms—choose whichever works best for you!