JEV AI for Performance Marketing: Is It Worth Using?
Everyone is using AI in marketing. Almost no one knows where it actually earns its place.
Jev is TypeSafe's decision model that answers questions you define across hundreds of inputs at once, fast and cheap, with a probability attached to each answer.
For performance marketing, that changes a specific set of problems entirely.
In this live session, Bohdan (CPO at Uboros) and Murat Prokopov (Lisbon AI community, dev with 20+ years of experience) will show exactly where structured AI decisions fit into a real marketing workflow and where they don't.
What you'll learn:
→ What Jev is and how it works, three answer types, one fast call, $0.042 per million input tokens
→ What Jev genuinely cannot do with tasks in math, images, multi-step logic, writing, and how to design around those limits
→ List of marketing use cases covered with Jev in it:
- Competitor ad research. What's in it?
- Compliance pre-launch is run as a yes/no question per banned claim, blocking above a set threshold and talking if it is enough to say it solves the problem.
- Creative pre-screening with score hooks and headlines against your brief before any budget is spent
- Lead qualification and what the limit is.
Who this is for: Performance marketers, growth leads, and operators who run campaigns at volume and want to understand where structured AI decisions reduce manual judgment work without introducing new risk.
Who this is NOT for: People looking for an AI writing tool or a way to automate creative production. This is about decision automation at scale, not content generation.
Tuesday, October 1st | 17:00 Lisbon · 16:00 UTC | Free | Live
Register now to secure your spot.