Data-Driven Decision Making (for Non-Analysts)

​About the Session:

​Whether you're running a business, leading a team, or simply trying to make smarter choices in your personal life, data has a role to play -- even if you’re not a numbers person. In this session, we’ll break down a simple, practical framework for using data confidently in decision-making. You’ll learn how to identify which data matters, interpret insights without spreadsheets overwhelm, and discuss how this can be applied to real-world scenarios - from marketing strategies to personal priorities. Come away with a clear, accessible roadmap for making informed decisions, your way.

​About the Host:

​Emma Boroson is a data strategist, educator, and founder of Data Within Reach, where she helps early-stage (and not so early stage) startups turn data chaos into clarity. With a background in data engineering and an MBA, Emma has one foot in code and the other in business strategy — which means she can translate complex data concepts into intuitive, actionable insights for anyone (yes, even the “I’m not a numbers person” crowd). She’s built analytics systems for high-growth startups, major tech platforms, and mission-driven organizations alike, and is particularly obsessed with helping women build businesses they love, powered by metrics they actually understand.

Emma’s known for breaking down technical ideas with warmth, humor, patience. She believes data should empower you — not intimidate you — and she’s here to prove that you don’t need to be a spreadsheet wizard to make smarter, more confident decisions.