Extra Credit - Prototyping with Purpose
*All sessions will be recorded and shared for future viewing.
You've probably heard this advice floating around lately: “let AI handle the repetitive work so you can focus on the fun stuff.”
But turning an idea into a workflow that actually works is where most people get stuck.
In this Extra Credit - Prototyping with Purpose session, you'll learn how to create AI-powered workflows that take repetitive tasks off your plate without sacrificing the quality of your work.
We're bringing in experts who are building these systems every day to walk you through exactly how they think about workflows, where AI adds the most value, and how to create automations that fit the way you work.
You'll leave with practical frameworks and the confidence to start building AI systems that save you time every week.
Event Lineup and Featured Speakers:
9:30 am EST
Kick off the day with your host, Talitha McCloskey
We'll kick things off with a quick welcome, walk through what you'll be building together, and share a few tips to help you get the most out of the session. Then we'll dive straight into prototyping AI workflows, so you can follow along, ask questions, and start building systems you can use in your own work.
10:00am ET – How to use Claude Cowork for Agentic Workflows with Joelle Irvine
Join Joelle Irvine, Lead AI Instructor at Growclass, for a live workshop where she'll build an agentic workflow in Claude Cowork. In one hour, you'll see how the pieces fit together: creating skills, connecting MCPs, automating tasks, and running evaluation loops – the core building blocks you can apply to any workflow.
Follow along as she applies these concepts, building a newsletter content curator that scans your favourite sources, evaluates which stories fit your audience and point of view, shortlists the strongest picks, and drafts the piece in your brand voice.
You’ll learn how to:
Save hours every week: Use Claude Cowork, Skills, and MCPs to automate the busywork of finding, vetting, and drafting content.
Build a self-checking AI: Set up an evaluation loop that catches weak drafts before they reach you.
Create moments for human review: Add checkpoints so AI moves fast without ever hitting send without you.
About your host:
Joelle Irvine is a Growth and AI Advisor with 20+ years of experience helping SaaS and tech companies achieve measurable revenue growth through strategic customer-focused go-to-market strategies and more recently, AI solutions.
She specializes in building intelligent agents, agentic workflows, and custom prototypes that drive real business results while coaching clients through strategic AI integration.
Her experience spans leadership roles at Moz, Billdr, and Bookmark, a global WPP agency. She actively champions responsible AI through her role as Co-Head of The AI Collective in Montreal.
11:00am ET – How to build a web app on Claude with Adam Frej
Join Le Wagon Canada for a hands-on 90 minute workshop where we’ll turn a real spreadsheet into a working web app. You’ll see the full process: prototyping a UI, wiring up a database, and deploying to a public URL, the core building blocks you can apply to any spreadsheet-turned-app project.
Follow along as we apply these concepts, transforming a real spreadsheet into a working web app with a database, a clean mobile-friendly interface, and a public URL you can share.
You’ll learn how to:
Prototype fast with AI: Use Claude to describe what you want in plain English and turn a spreadsheet into a working UI, no technical background required.
Leverage Apify for fast, cheap and reliable pre-built scrapers and enrichment tools that agents can easily use.
Add a real database: Wire up your app with Claude Code and Airtable so your data lives somewhere scalable and built for flexible low-code automation, not just in cells.
Ship a public URL: Deploy with Railway so your app is live and shareable by the end of the session.
About your host:
Adam is a software developer with nearly a decade of experience and currently serves as Head of Product & Technology at The New Coffee Wave, Canada’s largest specialty coffee distributor.
Using Claude Code, he builds and deploys multiple products through lean, agentic coding workflows. He brings practical, hands-on experience in using AI to build faster while maintaining high code-quality standards.