Your Ops Systems Are a Profit Center You Haven't Unlocked Yet
Most operators still treat operations as the part of the business that handles logistics, staffing, and fixing problems. But as ads get more expensive and marketing channels get more crowded, growth starts to stall.
In this session, Josh Halpern from TourOptima, breaks down what separates the operators breaking through from the ones hitting a ceiling. It comes down to what happens after the booking: smarter timing, better communication, and fewer missed opportunities.
In this session, you'll learn:
Why marketing gets the booking but operations determines what the booking is worth. And how to start measuring the difference.
Where revenue hides inside your existing operations. Combining half-full departures, adjusting messages based on booking source, sending the right information at the right time.
What to do in the window between a cancellation request and a refund. There's an approach that recovers bookings instead of losing them.
When and how to deploy upsells so they land. Why timing and context matter more than the offer itself.
How proactive communication protects your reviews and OTA rankings. The connection between what you send before the tour and what guests write after.
Why OTAs and agents are starting to reward how well you run your business. And what that means for your visibility and partnerships.