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The Marketing Crew sits at the intersection of marketing and people.

Based in Barcelona (for now), we bring together marketers and hiring minds to talk openly about growth, careers, and what’s next.

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The Future of Marketing Jobs. Beyond the AI Panic

Name: The Future of Marketing Jobs. Beyond the AI Panic
Start: 2026-06-11T18:30:00.000+02:00
End: 2026-06-11T21:30:00.000+02:00
Location: Barcelona, Spain

The Marketing Crew

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Barcelona, Spain

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About Event

Marketing careers are being rewritten. Not someday. Right now.
Some roles are quietly disappearing.

Others are evolving faster than job descriptions can keep up.

And the people making hiring decisions? They're figuring it out in real time too.

On 11th June, The Marketing Crew is getting the whole picture in one room: marketers navigating the shift, operators rebuilding their teams, and people leaders making the actual calls.
The Future of Marketing Jobs. Beyond the AI Panic.
No recycled takes. No survival guides. Just an honest conversation about what's actually happening and where the opportunities are if you know where to look.

We'll cover:
- Which marketing roles are growing vs quietly disappearing⁠
- ⁠⁠How AI is changing day-to-day work
- Whether junior roles are still viable and what that path looks like now
- ⁠⁠What skills to focus on if you want to stay relevant
- How hiring decisions are really being made behind the scenes

Meet your speakers

Cristina Ignat: Growth & Retention Marketing Advisor, Co-Organiser of The Marketing Crew BCN. 7+ years in B2B SaaS, creator-led growth, and community building. Currently running creator-led campaigns for devtool companies at Plug.Dev.
Yuliia Hychka: Fractional HR & Talent Partner, Founder of HY People Solutions, Co-Organiser of The Marketing Crew BCN. She partners with startups and scale-ups across SaaS and GameDev to build hiring functions and people strategy from the ground up. She's the one making hiring calls daily and seeing the market shift in real time.
Carmelo Squillaci: Product Marketing Manager at LearnWorlds, 2x TOP100 PMM. GTM strategist with deep experience scaling marketing functions across B2B SaaS and emerging markets in Europe and beyond.

Agenda

18:30 Open Doors
19:00 Welcome & Intro
19:15 Talks: three perspectives from people hiring, building, and navigating this shift firsthand
19:45 Q&A: bring your real questions, nothing is off limits
20:15 Networking
21:30 End

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