Workshop: OPEN WINE CONSULTING CLINIC
An OIV MSc Alumni workshop at Wine Paris
// We reached full capacity for the 90-minute workshop. We opened 2 new spots to our 30-minute sessions.
Check them here:
09:30-10:00, Wednesday 11th: luma.com/ffjbrndl
10:00-10:30, Wednesday 11th: luma.com/ulzcoo8u
or join the waiting list. //
This intense 90-minute workshop is a focused working session for wine industry professionals designed to move from complex situations to clear decision paths.
What this session is
Participants bring pressing industry challenges from their professional context. The clinic is structured around 4 thematic discussion tables running in parallel. They join the table most relevant to their situation.
Their challenges are worked through with OIV MSc Alumni who leverage their international experience to unblock issues, reframe decisions, and define actionable paths that can be applied immediately after the session.
Examples of challenges addressed:
Table1: Sales, distribution & markets (eg.):
-> A wine performs well in one market but not in another.
-> Selling across markets under pricing and sustainability pressure.
Table2: Marketing, communication & branding (eg.):
-> Marketing to drive sales across markets: what actually converts and what falls flat.
-> Building wine communities: best practices vs dead ends.
Table3: Oenotourism (eg.):
-> Wine tourism offers that work locally but fail internationally.
Table4: AI, innovation, and tools (eg.):
-> Implementing AI in wine businesses: where it actually makes sense.
-> Automation without losing control or decision clarity.
What you will leave with
By the end of the session, participants will leave with:
✅ a clearer framing of their issue
✅ a concrete decision path/options to rule in or out
✅ references, methods, and tools to continue working independently
✅ relevant contacts and profiles to speak with next
Who this session is for
This session is intended for:
• Wine industry professionals operating across markets
• Producers, traders, importers, distributors, and service providers looking for practical discussion
• WineTech founders and wine innovation-driven projects
Session structure
⏱️ 09.30: Opening & thematic table set-up
⏱️ 09.50: Live consulting clinic
⏱️10.40: Decision synthesis
⏱️10.50: Closing & wine tasting from OIV MSc Alumni estates
Who facilitates the session
The clinic is facilitated by Alumni of the OIV MSc in Wine Management, professionals currently active across different segments of the wine industry.
Their experience is grounded in field exposure across more than 25 wine-producing and wine-consuming countries, showing how decisions taken in one context can inform, challenge, or be adapted to another.
Registration
The clinic is intentionally limited to 15 participants.
The format is not intended for passive attendance. It requires preparation, engagement, and the willingness to challenge existing assumptions.
Beyond 15 participants, the level of interaction and individual attention cannot be maintained. Registration remains open while places are available.
Practical information
🇬🇧 Language: English
Upon registration, participants will be invited to submit their challenge to tailor the discussion tables.