Your Personal Brand is the Asset · A CWC Branding Studio with Emily Mattaka
You built the company, now build the person in front of it.
Most founders and experts are very good at what they do. Their profile does not show it yet. It reads as competent, careful and interchangeable. Visibility without trust is noise.
Your Personal Brand is the Asset is a four-hour branding studio, not a lecture. You work on your own brand in the room, guided by positioning strategist Emily Mattaka, founder of The Mattaka Studio and creator of the RELATE Framework™. Emily has spent 15 years shaping how organizations like ABN AMRO, Wolters Kluwer and Disney Channels are seen. In this Studio she turns that on you.
You work on your own profile, not a case study. You leave with:
A positioning line that connects your expertise, audience and business value
A rewritten LinkedIn headline and About section
One signature point of view you are willing to repeat
A 30-day content plan, a workbook, and a WhatsApp group to keep you going
The studio runs in a small group, with time to rebuild one of your own posts, set up your next 30 days of content, and close with CWC speed-dating. Food is included at the break.
"Emily listens well, asks sharp questions and brings humour to the process." Elleke van Gelder, author and innovation specialist.
Who it is for
Founders, experts, entrepreneurs, creators and freelancers who are good at the work and ready to be recognized for it.
Details
📅 Thursday 26 November 2026
🕖 17:30 to 22:00
📍 MINA Cafe and Gallery
👥 Max 20 spots
Price (incl. VAT, ex VAT in brackets)
€107.69 (€89.00 ex VAT)
A one-hour session with an independent brand strategist in Amsterdam can start around €150. This is four hours of live work on your own brand, plus the take-home assets and the room.
Host
Emily Mattaka, founder of The Mattaka Studio and creator of the RELATE Framework™. themattakastudio.co
Please refer to T&Cs for all ticket purchase conditions. https://cryptowomencollective.com/terms-conditions
Free cancellation until November 6. After that date, we're unable to offer refunds.