The Top 10 CRO Tactics of Winning B2B Brands

​You don’t need to guess what works for B2B CRO - the top brands have scientifically proven it.

​We’re thrilled to host Casey Hill, CMO of leading A/B testing platform DoWhatWorks, for a deep dive into the tactics that are actually moving the needle for legendary startups like Ramp, Canva, and Mercury.

​Pulling from thousands of real world tests from his live customer base, Casey will answer the questions B2B teams are struggling with today:

• ​What CTA and social proof approaches actually drive conversion

• ​How CRO and AEO best practices can win together

• ​If you should adopt an AI-native UI or hue to tradition

• ​How to design your own testing program to answer these questions yourself

​We’ll chart a path to where B2B websites are heading in 2027 and beyond, and clarify what teams should be building right now.

​If you’re responsible for your company’s website performance, this is the conversation to catch.

About the Hosts

​DoWhatWorks is a competitive intelligence platform for conversion optimization. By tracking thousands of live A/B tests across leading companies, DoWhatWorks helps teams understand which website experiments and conversion patterns are actually driving results across industries, audiences, and markets.

​BX Studio is a digital experience and organic growth agency. We help companies scale through website strategy and SEO/AEO services. 2025 Webflow Enterprise Partner of the Year.