Messaging that Sticks: 2 hour Virtual Intensive
Messaging is HARD
Explaining what you do in a way that resonates with your target audience is HARD. It took Alenka 3 years of iteration to get it to a place where people get it right away. We’ve built out a guided workbook taking years of learning and putting it into a few pages of actionable tasks.
The more you put in, the more you get out.
You will receive the workbook as soon as you sign up. We recommend giving yourself 4 days to read, think about it, and fill it out as the answers come to you.
In this call, we talk through what we all learned going through the process, talk through pieces that need some help, and get each other’s feedback on if the messaging is doing its job.
Does this sound like you?
Your messaging is not resonating with your users and you don't know why
You are spending endless time creating content on social media but nothing is landing and you’re feeling burnt out
You have no idea how to get in touch with your target audience
We built this for the founder who’s deeply familiar with the problem they’re solving, and needs a little (or maybe a lot) of clarity when it comes to why their users don't get why what they're building is so powerful.
Your Guide
Alenka Kyslik is the founder of SAHA Collective, has spent 15 years in the software space building software products from concept to launch. In addition to her startup she has spent the last 3 years building, she does hourly co-founding consulting, helping founders get their products in front of clients.
What to Expect
You will walk away with…
Your messaging is not resonating with your users and you don't know why
You are spending endless time creating content on social media but nothing is landing and you’re feeling burnt out
You have no idea how to get in touch with your target audience
The TLDR
A 2 hour session where you will walk away with your:
Elevator pitch
Your one liner
Your bio
A guided workbook that will help you breakdown everything
The Agenda
1st 30 min: Welcome + best practices presentation
You'll meet Alenka, learn about her background, and get a quick run-down of what typically helps get your messaging to what truely resonates
It typically takes spending months working with a strategist for most people to understand what we'll show you here!
2nd 30 minutes: Get your short bio written
You are going to introduce yourself what will feel like a million times as an entrepreneur, getting this down in a way that feels relatable and has people excited to meet you is key.
You can use this:
On your website
When you pitch yourself for podcasts/speaking engagements
To introduce yourself anywhere really
Work on this ahead of time (or live) and get feedback on the call.
3rd 30 minutes: Your Elevator Pitch
Being able to explain what you do in a few sentences that is memorable and easy to repeat (both for you and others) is key to making sure that you are remembered.
This is what you can use:
In person networking events
Virtual networking events
1:1 intros when you meet someone new
Work on this ahead of time (or live) and get feedback on the call.
4th 30 minutes: Your One liner
Sometimes a few sentences is too long. But explaining yourself in less than 5 works is one of the hardest things to do.
Examples of where you'll use this:
Your website
Your signature
Short descriptions on networking sites (like LinkedIn)
Any time you won't have people's attention for more than a few words
Work on this ahead of time (or live) and get feedback on the call.
Testimonials
“Working with Alenka has been game-changing! Her wide-ranging expertise and attention to detail has brought so many gaps in my business to light, which of course she has helped me fix.
She is truly invested in her clients and goes above and beyond in our work together, leaving me with actionable next steps and allowing me to walk away from each call feeling better and more put together.“ - Mahika Hari, Founder of Centr App
About Rent a Founder Club
Working with people who have never been where you are sucks.
When someone has been through what you're going through, it makes all the difference.
Rent a Founder literally means that. You are renting time with fellow founders who have been through what you are going through.
Not sales or marketing gurus. People who have been in the trenches and are willing to get their hands dirty with you.