Japan-US AgriTech Frontiers: The 'Reality' and 'Future' of Data-Driven Innovation
Eco-Pork, a leader driving Japanese AgriTech, and Square Roots, a pioneer in US urban farming, join us for a cross-border collaboration!
This panel will offer an in-depth discussion on the technical challenges and solutions related to data-driven management of biological uncertainty. The conversation will also focus on the comparative market characteristics of Japan and the U.S.
The speakers will share practical insights on how they established trust and successfully implemented their products within their respective cultural spheres. By examining the intersection of Data vs. reality and Japan vs. the U.S., this session aims to define the essence of viable innovation necessary to pioneer the future of the food and agriculture industries.
This is an excellent opportunity to gain crucial insights for anyone interested in Agriculture-Tech, AI, IoT, and sustainability.
Event Overview
🗓️ Date: December 3 (Wednesday)
⏰️ Time: 18:30-21:00(Doors open 18:00）
📍 Location: Google for Startups Campus Tokyo 5F
(In-person event only)
🗣️ Language: Japanese
💡Agenda
18:00 Doors Open
18:30 Opening Remarks + Speaker introductions
18:45 Panel Discussion
19:45 Q&A
20:00 Networking
21:00 Event end
🎯 What You'll Learn:
How to Bridge the Data-Reality Gap: Methods for leveraging data in agriculture, an industry inherently defined by biological uncertainty.
Understanding U.S. and Japanese Market Characteristics: Practical insights comparing how the distinct agricultural markets, regulations, and cultural differences in Japan and the U.S. impact technology adoption and innovation.
Secrets to Cross-Cultural Product Implementation: Concrete know-how for establishing trust within local cultural spheres and successfully introducing and implementing products.
The AgTech Cutting Edge: Defining the viable innovation necessary to pioneer the future of food and agriculture.
🙋 Who Should Attend?
Professionals and startup personnel involved in AgTech (Agricultural Technology) and the future of food.
Engineers and researchers interested in applying AI, IoT, and Data Science to the biological and physical realities of the world.
Business leaders and investors focused on Sustainability and Agri-Tech.
Those seeking to understand the challenges and success stories of product implementation and business expansion in the distinct markets and cultural spheres of Japan and the U.S.
🧑🤝🧑Speaker
1. Shinsuke Arafuka (荒深 慎介) from Eco-Pork
Holds a Master's degree in Biochemistry from the Graduate School of Science and Technology, Keio University.
Upon graduation, joined a foreign consulting firm, supporting major manufacturing equipment manufacturers with business improvement and management strategy using data analysis, statistics, and machine learning.
Co-founded Eco-Pork to address the "protein crisis," which threatens the richness of our food sources.
Conceptualized and developed "Porker," a technology platform that supports sustainable pig farming, ensuring that pork remains a viable food option. Appointed Director of Eco-Pork in April 2021.
2. Hiroki Yokoyama (横山 洋樹) from Square Roots Japan
Began his career in 2006 at Nippon Television, focusing on client relations.
Joined Yamato Capital Partners (now YCP Holdings) in 2012, where he was engaged in hands-on management support for tech companies, focusing on new business creation, existing business restructuring, and turnaround management. He also supported the Asian expansion of Japanese firms.
Co-founded Square Roots Japan in 2024, overseeing coordination with the US headquarters, managing domestic and international partnerships, and leading all corporate functions including organization, finance, and legal affairs.
Certified Small and Medium Enterprise Management Consultant.
About Google for Startups Campus
Google for Startups Campus (map) is one of six global hubs designed to support startups. The Google for Startups Japan team established a campus in Shibuya in 2019, beginning its mission to support startups across Japan.
Selected startups receive technical training and mentoring, along with business support from Google. They also benefit from a diverse community of entrepreneurs and startups. Campus Tokyo, located in the central Shibuya district, serves as a hub for innovation throughout Japan.
Campus Tokyo also hosts public events with various startup ecosystem builders. For the latest updates on these events, upcoming Google programs, and startup news, we encourage you to subscribe to our newsletter.