Selling Into Germany: What International Founders Need To Know
Thinking about expanding into Germany - or already there, but finding it harder to gain traction than expected?
Germany can be a highly attractive market, but what works in your home market doesn’t necessarily translate one-to-one. Buying behaviour, sales cycles, trust, localisation and the way you approach potential customers can all make a difference.
This is an informal, small-group session for international founders who are considering Germany, preparing their expansion, or already selling in Germany and struggling to gain the traction they expected.
We’ll talk about topics such as:
What to consider before entering the German market
Why a GTM approach that works elsewhere may not work the same way in Germany
Common mistakes international startups make when entering the market
How to approach and win your first German customers
What to look at if you’re already in Germany but sales aren’t taking off
Direct sales vs. partnerships and when each can make sense
Your own questions, challenges and experiences around Germany
Who should join?
Founders and startup leaders who are considering Germany as their next market, currently preparing their expansion, or have already entered Germany but are finding it harder than expected to build pipeline, win customers or gain traction.
No slides, no formal presentation – just coffee, a walk to the park, practical insights and an open conversation in a group of max. 8 participants.
Hosted by Heidrun Gabcke, Growth & Expansion Advisor, with 14 years of B2B tech sales experience across European markets, including Microsoft and NavVis.
Want to learn more about me or connect before the event?
Website: gabcke.com
LinkedIn: heidrun-gabcke
This event is part of Nordic Tech Week. The event is independently organised by the host. If you have any questions about Nordic Tech Week, please contact events@nordictechweek.org. Questions about this event should be directed to the event host.