We’re bringing together a select group of CMOs from the Mass Technology Leadership Council’s Peer community for a private dinner among peers to exploer the topic, The Rise and Risk of CEO as Brand.

You can expect a relaxed conversation where discussion leads to issues that are unique to executive marketing leaders in the tech industry. This is an invite-only event with limited seats. Let us know if you can join, as we’d love to have you.

Thank you to V2 Communications for your generous support in hosting this dinner.

Topic to be explored:

The Rise and Risk of CEO as Brand

The CEO is increasingly becoming the brand, stepping into ads, social, and thought leadership as companies look to break through in today's challenging market with a more human, visible voice. New data from V2 Communications shows this shift accelerating, yet it raises real questions about brand reputation and trust, executive authenticity and potential business risk, especially as even well-intentioned CEO visibility can quickly go viral for the wrong reasons. For CMOs, the challenge (and opportunity) is twofold: how to effectively bring reluctant leaders into the spotlight and how to strategically maximize the upside and manage any downside when they get there.

Location

Avra Estiatorio

400 Newbury St, Boston, MA 02115, USA

Presented by

Mass Technology Leadership Council Events

MTLC is the leading nonprofit for technology and AI-driven companies in MA.

Check our Member Marketplace to see if your company qualifies for free event access. If not, register as a Future Member.

Hosted By

12 Going

Tech