Minc Game: Better Marketing Experiments: How Dinolords Uses Coal
Overview
Through a live demo of Coal and concrete examples from customers using it, I’ll show how combining Steam Store and marketing data helps you plan experiments, review results, and decide what to try next. We’ll look at examples ranging from Steam page changes to social posts and paid campaigns, with a practical approach to keeping the learning loop going throughout your game’s development.
Who should attend?
This session is for game developers in the region looking to learn more about building awareness and wishlists for their games.
Limited to 40 seats - it's only possible to attend the event IRL, no stream or call in will be available.
Speaker Bio
Mikkel Hartmann’s work on Coal began with a simple question: could paid advertising bring affordable wishlists to Dinolords? Answering it meant looking beyond the ads, exposing the practical difficulties of connecting marketing activity with Steam results. Drawing on his background in experimental physics, data science and mobile marketing, he co-founded Coal to make testing ideas and acting on the results part of everyday marketing. Today, he works with game teams to put that approach into practice, helping them learn from real audiences throughout development and build sustainable businesses beyond launch.
About Minc Game
Minc Game is Malmö’s program for game development companies. The program provides participating companies based in South Sweden with tools and training to launch or scale their business, and to create world-class games and game-related products. Minc Game is run by Minc and Game Habitat and supported by the City of Malmö.
About Minc
Minc is the official startup house and incubator of Malmö, Sweden, established in 2002 by the City of Malmö. To this day it continues to be the leading startup community in the city, offering mentorship, networking, and funding support for entrepreneurs.
About Game Habitat
Game Habitat is a community-focused, non-profit game cluster organization based in Malmö, southern Sweden, working to establish south Sweden as the world’s most successful, creative and diverse ecosystem for global game development .
Minc Game is funded by the City of Malmö.