From SEO to Organic Visibility: How to Grow SaaS in Google and LLMs in 2026

​Topic: From SEO to Organic Visibility: How to Grow SaaS in Google and LLMs in 2026

Ksenia Demchenko, Founder of Brand SEO Team

Buyers no longer find SaaS products only through Google. They ask ChatGPT, read AI Overviews and check Perplexity before they ever land on your website. Ranking is now only half the job. The other half is being visible wherever people ask their questions.

In this talk, I'll share how we approach organic growth for SaaS and service companies at Brand SEO Team, using data from our client projects:

- Should LLMO be separate from SEO? Why we run one strategy with two layers of measurement
- Content for Google and ChatGPT at the same time: what gets ranked, what gets cited, and how to structure content for both
- LLM link building beyond listicles: brand mentions, comparison pages, directories, partner links and digital PR
- The growing role of content distribution: why publishing on your own site is no longer enough
- Micro and macro metrics: how to tell if a single update worked, and if your brand is growing in AI search

You'll also see two case studies with real numbers, including a B2B SaaS that grew leads from AI search by 194%.

Who it's for: SEO specialists, content marketers, and founders or marketing leads at SaaS and service companies.