Clay in Barcelona: GTM Engineering in 2025

​What does it really mean to be a GTM Engineer in 2025?
How do agencies and end users approach workflows, tools, and methodology?
And why is “thinking before building” the real superpower of a GTM Engineer?

​In this session we’ll break down GTM Engineering from two perspectives:
👉 the agency that designs and scales GTM systems for clients
👉 the end user who lives inside those systems every day

​We’ll talk about:

• ​What is GTM Engineering today? (beyond the buzzword)

• ​The hard skills (data, automation, workflow design) and the soft skills (communication, organization, documentation) that define the role

• ​Why the tools themselves don’t matter — it’s about how you think, map workflows, and translate them into real impact

• ​Real-world examples and live workflow building in Clay

• ​Tips & tricks from the trenches

​After ~75 minutes of content and Q&A, we’ll stick around for networking, drinks & healthy food 🍻🥗. Expect conversations with peers, new connections, and probably running overtime until they kick us out of the room 😅.

​📍 Barcelona, right in the heart of the city.
Come for the workflows, stay for the community.