Medical Innovation Series: Crafting the Pitch

​Event Description: 
Join us for the second of three sessions in BioNext's Medical Innovation Series as we navigate the path from first steps to first pitch in MedTech.

​Turning innovative research into investable ventures requires more than a good idea — it requires a compelling pitch. In this session, join Colin Macaulay, Business Development Manager in Western’s Tech Transfer Office, as he shares practical insights from more than 15 years in biotech entrepreneurship and research commercialization.

​Colin will guide participants through the essentials of understanding the investment process and crafting a strong pitch:

• ​Translating research into business language

• ​Articulating product–market fit and competitive advantage

• ​Aligning IP, commercialization, and investment strategies

​Whether you are preparing for your first pitch competition or engaging with investors and partners, this informative session will help you sharpen your story and communicate with confidence.