Inclusive Writing for Brands

​At The Subtext, we want to create opportunities for creatives to embrace their curiosity, break away from industry echo chambers, and soak up fresh perspectives. That’s where our Learning Curve masterclasses come in.

​Join us on Thursday, Oct 9, for a 60-minute masterclass with inclusive and accessible communication educator Ettie Bailey-King. Ettie will show how inclusive language in branding isn’t just about avoiding mistakes—it helps your brand tell stories that resonate, reflect the world, and connect with audiences more meaningfully. 

​We’ll examine real-world wins and missteps from brands like American Eagle, Ben & Jerry’s, Flo, Heinz, and others to uncover lessons that you can take into our own work.

​Who is this for? If you're:

• ​already trying but want to feel more confident and informed

• ​worried about “getting it wrong” or unsure how to talk about inclusive branding

• ​looking for practical, supportive guidance for yourself or your team

​The session will be encouraging, supportive, non-judgmental and practical. This is not a "telling off," it's a call to action. Full of practical guidance to help you build confidence and clarity around your work.

​Tickets are donation-based and support The Subtext’s programming.

​Hope to see you there.