Preparing for PPWR

​The Packaging and Packaging Waste Regulation (PPWR) has entered into force and will apply from August 2026, while many practical details are still being defined through delegated acts.

​Companies are therefore facing a difficult balance: waiting too long creates risk, but making large technical or operational decisions too early can also lead to costly mistakes.

​Our webinar focuses on what companies can already do today to prepare for PPWR, and how to avoid being caught off guard when the regulation becomes fully operational.

​During the session, we will discuss:

• ​how PPWR shifts compliance from a one-time check to ongoing accountability.

• ​why reuse introduces challenges that go beyond packaging, including logistics and reverse flows.

• ​how responsibility increasingly extends beyond packaging design and artwork approval into operations, data and ownership over time.

​Confirmed speakers:

• ​Geert Verbelen (Advisor & Project Manager at VIL Flanders Innovation Cluster for Logistics)

• ​Elizaveta De Muynck (Leading Customer Success at Twintag)

• ​Jan De Roeck (Marketing Director Industry Relations and Strategy at Esko)