VIRTUAL: Are you designing Products That Truly Meet Customer Needs? | ADPList Chicago x Askable
Join us online for a powerful conversation on what it really takes to design products that solve meaningful customer problems—not just boost vanity metrics.
In this livestreamed panel, industry leaders from Askable, United Airlines, and more will share how they uncover real user needs, navigate business goals, and build products that make a lasting impact.
Whether you're a designer, researcher, product manager—or simply passionate about creating better experiences—this event is for you.
✨ What You’ll Get
🔹 Live panel with experts from Askable, United Airlines, and more
🔹 Candid stories about aligning product design with business outcomes
🔹 Practical lessons on avoiding vanity metrics
🔹 Interactive Q&A with the panelists
🔹 Fresh inspiration to elevate your design practice
💻 Zoom link will be shared with all registered attendees closer to the event date.
Come join the conversation—wherever you are in the world.
🎤 Meet the Panelists:
🔹 Jona Peck – Head of USA at Askable. Jona is leading Askable’s U.S. expansion, helping teams run faster, smarter research. With 10+ years across strategy, content, and digital, he bridges brands and users through AI-enhanced qual.
🔹 Gabriel Bridger – SVP, Global Head of Experience & Strategy at Rightpoint Gabriel leads global strategy and design across 135+ team members. He’s driven innovation for brands like Cadillac and Gucci, embedding UX into business transformation.
🔹 Vanika Nain Malik – Design Leader at United Airlines Vanika specializes in system-level thinking and inclusive experiences, leading cross-functional alignment across the airline’s digital journey.
🔹 Twisha Shah-Brandenburg – Product Design Leader, Core Guest Journey at Target Twisha leads senior product design teams to deliver cohesive, insight-driven experiences that accelerate growth and strengthen guest loyalty across omnichannel touchpoints.
🧠 Moderator: Daniel Santrella With Daniel guiding the conversation, you can expect a bold, thoughtful discussion — packed with stories, insights, and fire 🔥.
About ADPList
ADPList is a global community of mentors and learners— a community that was founded in 2021 with a mission to democratize mentorship for all. It has since grown to 24,000+ mentors who have mentored more than 100 million minutes in 141 countries across the globe. Our meetups are a great opportunity to meet new people, build community, and talk shop.
ADPList Chicago Team 🇺🇸
This event is planned and hosted by Ambassadors representing the ADPList Chicago chapter!
Mila Shumilina, Alex Nova, Onur Kocan, Aaron Montanez, Sanjana Shah, Arjo Bhattacharya, Sherry Yu, Arzoo Mittal, Hari Pudipeddi
All ADPList Chapter Events are free and accessible to all, thanks to our generous sponsors:
Event Sponsor
Askable is all in one powerful research platform with access to the world's best researchers and perfect participants.
Venue Sponsor
Microsoft Corporation is an American multinational corporation and technology conglomerate headquartered in Redmond, Washington.