How to Turn Podcast Guesting Into Real Opportunities
Podcast guesting is having a moment. Everyone's doing it. And most people are getting almost nothing from it.
Cue a single tear drop into my ramen bowl.
It's not because it doesn't work; it's because most experts, authors, founders and executives are treating it like a visibility grab instead of a strategy. Saying yes to random shows, pitching forgettable topics, hoping one good conversation magically turns into clients, opportunities, or traction.
That's not how this works. That would be cool, though.
Done right, podcast guesting is one of the most effective ways to build authority, sharpen your positioning, and get in front of the right rooms, not just more rooms. And the right rooms = more business, speaking and collaboration opportunities.
It's how you stop being the best-kept secret in your industry and start building a body of work people actually remember.
In this session, we'll cover:
Where to actually find podcast opportunities (beyond your cousin’s new show…we love them, but still)
How to clarify your message so people instantly get what you do and why it matters
How to build podcast topics that make hosts think "this would be a great episode"
Why audience fit beats audience size every time
How to pitch with intention instead of blending into everyone else's inbox
If you're ready to build a consistent stream of the right conversations that position you as someone people remember, recommend, and reach out to, you'll want to be in this room.
Also, yes. There will be gifs. Many gifs.
About Your Host
Danielle Letayf is the Founder and CEO of Badassery, a done-for-you podcast guest placement agency that gets executives, experts, and founders booked on aligned podcasts so they’re seen, remembered, and chosen. Through Badassery, Danielle and her team have secured more than 300+ podcast placements worldwide, including shows in the top 10% globally.
Alongside placements, Danielle has helped hundreds of speakers clarify their messaging and personal brand so it actually sounds like them, just sharper, more compelling, and impossible to ignore. Her clients don’t just get booked, they show up with a point of view that makes hosts (and audiences) pay attention.
Before Badassery, she spent more than a decade designing platforms that amplify voices, including launching AOL / Verizon Media’s BUILT BY GIRLS to support young women breaking into tech. Her work has been recognized by Nasdaq, MAKERS, Brit + Co, and Thrive Global.
When she’s not making experts impossible to ignore, she’s in a dance studio, boarding a flight, or on a serious mission to find the best croissant in her home city of Paris.