AR Glasses & Spatial Storytelling

​AR Glasses & Spatial Storytelling: An Immersive Walk Through Lisbon

​Start your Web Summit day with coffee and a short guided walk through two incredible immersive experiences shown on AR glasses and mobile.

​We’ll stop at two iconic Lisbon locations. At each one, you’ll put on AR glasses or use your phone to step into a live augmented reality experience built for that exact location.

​Stop 1: The stories hidden in plain sight
A historical experience that brings a piece of Lisbon’s past back to life where it happened. It shows how AR can tell the stories places hold, for heritage, tourism, culture and education.

​Stop 2: The brand experience
A branded activation that shows how agencies and brands can turn a street corner into a campaign. Instead of another ad to scroll past, audiences get something to explore, interact with and remember.

​Both experiences are built on Lureo, a no-code platform for creating location-based spatial stories. You don’t need to know how to code or have a background in 3D.

​What to expect

• ​Coffee and tea to start the morning

• ​A guided walk with two live AR stops

• ​Hands-on time with AR glasses

• ​A chance to meet Lureo founder Michael Guerin and our product and go-to-market team, and talk about what you could build for your brand, your city or your next project

​Who it’s for
Creators, marketers, agencies, brands, tourism and culture teams, and anyone curious about where spatial storytelling and AR glasses are heading. No technical experience needed.

​Spaces are limited to keep the group small.