Influencer Marketing Live Session - IRL Tech Summit
About Event
Most early-stage founders get influencer marketing wrong: wrong creators, scattered budgets, no program behind the spend. Or as one of our 250+ applicants put it: "Startups treat influencers as billboards, when the real asset they're buying is trust."
This 90-minute session fixes that. The agenda is built entirely from the questions you send us when you register - no generic deck, no slides.
Speaker: Marion Vrignaud
Growth & brand advisor for consumer apps. Ex Fruitz, Tinder and Hevy.
Marion has spent the past 9 years building influencer marketing strategies for consumer apps and lifestyle brands. She has led more than 200 campaigns across 15 countries, managed multi-million budgets and generated over 80 million views.
She has built influencer campaigns for brands including Fruitz, Lalalab, BackMarket and Hevy, working with everyone from micro-creators to top-tier talent to drive user acquisition and awareness.
Today, Marion coaches consumer app founders on how to get started with influencer marketing, what makes it a real growth lever and what usually causes it to fail.
How it runs:
10 min: What influencer marketing actually is, what it isn't, and who's answering your questions.
60 min: Your questions, grouped into themes.
20 min: Rapid fire in the chat. 60 seconds per answer.
What we need from you
Your registration is the agenda. There's no prepared deck - Marion answers questions that you ask, grouped into themes, so the session is only as good as you make it.
It takes a few minutes: which markets you want to run in, whether you've ever paid a creator and what it cost, how you'd know a campaign worked, and up to three questions you want answered on the day.
Be specific. "How do I find creators?" gets a generic answer. "I've got €5K, an app launching in Spain, and no idea whether to pay one creator or twenty" gets you something you can act on Monday.
Who it's for
All IRL Tech Summit founders. Whether you're starting from zero or already spending and want better returns. Only requirement: you're using your superpower to connect people IRL through technology.