Exclusive Panel - How to Scale your F&B business?
🍽️ Exclusive Panel - How to Scale your F&B business?
How to scale your F&B business to more markets?
How to create a franchise model?
How to not fail?
Who It’s For:
Current small F&B business owners.
Aspiring café or restaurant founders who want to be smart about how they start — whether you're still exploring ideas or ready to take the leap.
📍Location: 36 Everton Road
Time: 10:00 AM - 11:30 AM
---
10:00 AM - 10:15 AM – Welcome & Introductions
Who's in the room and why you're here
What you'll get out of today
10:15 AM - 11:15 AM – Panel 1: How to Scale your F&B business?
Passion vs. reality
Starting from scratch: Pros and cons
Acquiring an existing brand: What to look for
Franchises, kiosks, cafes, restaurants – the spectrum
Join us for Networking with other F&B owners at 5.30 PM too!
Register at https://luma.com/Asn-fnb-networking1
--
The F&B dream is beautiful — but it's not for the faint-hearted.
Come prepared, build strong, and give your idea the best chance of success.
🎟️ Register now!
If you are in a career transition, this launchpad for getting started on your dream F&B business idea.
Our Speakers
Bobby Yeoh
Founder, Excelerate SG | Full Stack Creative Director
Bobby Yeoh is a Full Stack Creative Director known for translating idealistic and conceptual visions into compelling brand experiences across multiple industries. He is also the founder of Excelerate SG, the fastest-growing F&B community in Singapore, having united over 300 F&B owners within just nine months.
With experience managing portfolios exceeding seven figures across Asia, Bobby specializes in business transformation. He takes a hands-on approach—identifying revenue weaknesses, engaging in strategic management discussions, and crafting actionable roadmaps that drive results. From consumer services to retail, Bobby is passionate about helping businesses evolve and thrive.
Jane Tan
Jane Tan is the award-winning founder of RÓA, a pioneering plant-based patisserie brand she launched in 2019. What began as a personal passion — turning her baking hobby into a career more than 15 years ago — has since grown into one of Singapore’s most loved and trusted dessert names.
RÓA is celebrated for its luxurious, plant-basedcakes and desserts that are free from the top nine food allergens, making them both indulgent and inclusive. This commitment to taste, quality, and accessibility has earned RÓA accolades such as SEA’s 10 Most Loved Brands and Best Guilt-Free Dessert (Sustainability Awards).
Under Jane’s leadership, RÓA has expanded to 4 markets and proudly served an impressive roster of partners, including international 5-star hotel chains, global corporate offices such as Meta, renowned restaurants, and major international airlines like the SIA Group and Jetstar.
Jane herself is a highly decorated pastry professional:
- Hans Schings Award (Le Cordon Bleu, Sydney – Patisserie)
- Winner of the inaugural SCS Butter Competition (Singapore)
- Multiple culinary accolades for creativity and innovation in baking
Today, Jane continues to champion her vision of “indulgence with a conscience” — offering desserts that are not only decadent but also sustainable, inclusive, and better for the future. She actively partners with corporate pantries, retail outlets, and F&B services in Singapore and worldwide to bring RÓA’s creations to more customers.
What is RÓA?
RÓA™️ (pronounced as “row-uh”) is Icelandic for calm. We have always been drawn to the idea of creating something that can bring a moment of calmness and pleasure to someone. Visit https://roa.com.sg for more information.
Sam Lee
Cofounder of Paloe – Corporate Finance & Advisory
Since founding Paloe (formerly Excide) in 2015, Sam has been a trusted partner to early-stage companies navigating the complex journey from seed to Series A fundraising. With deep expertise in corporate finance and advisory, he has:
Acted as interim CFO for multiple high-growth tech startups during their fundraising phases.
Built financial models for 70+ companies, helping founders translate vision into numbers that investors can trust.
Guided startups such as PolicyPal, Moovaz, Geniebook, USEN, Rainmaker Labs, and Gobbler through financial storytelling and investment readiness.
Before Paloe, Sam was part of the pioneer M&A team at KPMG Myanmar, later moving to the Maersk Group as Investment Manager, where he explored infrastructure opportunities across Asia. He also served as Deputy Lead of the Digitalization Community of Practice at the Institute of Management Consultants Singapore.
As a certified Registered Management Consultant, Sam brings both credibility and hands-on experience to entrepreneurs who need clarity on valuations, growth capital, and sustainable expansion.
Keat Mentaiya
From 11 F&B outlets to zero — that’s how I learned what not to do in this business.
Keat is the founder of Mentai-Ya Japanese Cuisine, once a fast-growing hawker brand with 9 stalls and 2 cafes. By 2025, he had shut them all down.
Burnout. Weak locations. Rental hikes. Over-expansion.
He’ve lived through every failure most foodpreneurs don’t see coming — until it’s too late.
Today, he's not rebuilding Mentai-Ya.
He's helping others build better — and rescue those who are drowning.
Appreciating our Sponsor
A huge thank-you to Excelerate.sg for sponsoring their beautiful venue and supporting the local F&B entrepreneur community.
If you're ready to embark on this transformative journey or have any questions, don't hesitate to reach out to [email protected]. Let's unlock your full potential together.
About Asia Startup Network
ASN didn’t start as an educational institute or training centre. ASN is a living, thriving startup ecosystem. Their founders have spent more than one decade coaching and supporting entrepreneurs and created one of the largest communities of > 3,000 startup founders, operators, investors and partners in Southeast Asia to collaborate and support each other’s growth. Since 2020, ASN has been organising 100s of startup workshops, events and programs to help entrepreneurs leapfrog their growth and raise funding. Join ASN for the knowledge, but stay because of the network. These are the reasons why taking a course at ASN and quickly plugging into the community would move the needle more than you expect.
ASN is founded by Elise Tan and Andrew Tan. Elise has experience designing programs and personally coaching hundreds of founders at incubators and accelerators for over 10 years. She assisted more than 40 companies in raising more than US$1 million each. Andrew has more than 10 years of leadership experience founding his own social enterprise, building start ups and managing scale ups, as well as running ground up initiatives and communities, Andrew has a proven track record of driving growth and success and this will be transferred directly to this accelerator and its startups.
ASN began firstly with Mentor For Hope in 2020, an impactful mentoring initiative initially supported by the Temasek Foundation under the OSCAR grant. The initiative facilitated 525 mentoring hours for 300 founders adversely affected by the COVID crisis, connecting them with invaluable insights from 250 investors, partners, and experts. They raised S$42,000 in donations through the initiative.
In 2021, Elise and Andrew organised Makan For Hope Festival (with zero budget), a series of 30 virtual roundtables featuring VC managing partners and founders from notable startups like PropertyGuru, Shopback, and Carousell. The festival drew participation from 500 attendees, raising S$123,000 in charity donations.
Remarkable Women in Tech and Business
Founded by Elise Tan, the active and supportive community provides a safe place for women working or running tech or traditional businesses to ask questions, network and find friends. Sign up here on bit.ly/remarkableW.