Design Dazzled w/ Shefali Desai

​Design Dazzled — Ep. 02 with Shefali Desai ⚡

​Design Dazzled continues. Free, open, on the record — every episode we sit down with a designer who's genuinely dazzled us and just… talk. No script, no gatekeeping.

​For Episode 02, we have Shefali Desai — aka The Doodleist — pulling up.

​Shefali's been in the design game for 15+ years. Founder & Design Director of BASE 501, the Mumbai-based multidisciplinary studio that's done work for Starbucks, KFC, Cadbury, Pepsi, Disney, Sony, Old Spice and a hundred more. She's painted the iconic 26-foot Starbucks mural in Kolkata, illustrated for the KFC Chicken Bucket campaign across India, and has been named one of the Top 100 Women Illustration Artists in India and a Wacom Spotlight Artist. Outside the studio, she teaches at Somaiya School of Design and NMIMS, and leads daily activities at Nas Academy.

​Basically — if you've ever wondered what it actually takes to build a design career that spans illustration, branding, agency-running, and teaching… this one's for you.

​We'll get into:

​— Building BASE 501 from scratch and running an agency for over a decade

​— Why she launched The Doodleist as a separate creative space — and what it taught her about personal brand

​— Working with the likes of Starbucks, KFC, Pepsi (and what actually goes on behind those briefs)

​— Illustration as a real, full-time career path in India

​— Teaching design while still practicing it

​— Your questions, live in the chat

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