Cover Image for PANEL: Founder F*ckups
Cover Image for PANEL: Founder F*ckups
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Tech Open
The world's largest free open-air tech conference. Part of Nordic Tech Week.
September 10-11, 2026 · Kungsträdgården, Stockholm
Hosted By
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About Event

Founder F*ckups

11 September | 11:30-12:00
Main Stage, Tech Open, Stockholm

What’s the mistake you’d never make again?

Scaling a company means making bigger bets and sometimes much bigger mistakes.

Join founders Daniel Isaacs, Konrad Bergström, and Cissi Nilsson for a candid conversation about the decisions that didn’t go according to plan, from bad hires and failed launches to expensive deals, wrong assumptions, and moments when things simply broke.

Behind every successful company are decisions founders would probably make very differently the second time around. This panel skips the polished success stories and looks instead at what went wrong, what it cost, how they recovered, and the lessons that only become obvious after you’ve lived through them.

What we’ll discuss

Together, we’ll explore:

  • Product launches and bets that failed

  • Expensive decisions and deals founders would never repeat

  • The warning signs they ignored along the way

  • How to recover when a major decision goes wrong

  • How failure changes the way founders make decisions as they scale

  • The lessons they wish they had learned earlier

Expect an honest, unfiltered conversation filled with real founder stories, painful lessons, and the kind of mistakes that rarely make it into the company highlight reel.

WWho should attend?

This panel is ideal for:

  • Founders

  • Aspiring entrepreneurs

  • Startup and scaleup teams

  • Operators and business leaders

  • Investors

  • Anyone building or scaling a company

What you’ll gain

You’ll leave with:

  • Real lessons from founders who have built and scaled companies

  • A better understanding of the mistakes that can become expensive at scale

  • Practical insights into making better decisions around people, products, and growth

  • A reminder that some of the most valuable founder lessons come from getting things wrong

Moderator
Sïmon Saneback (Founder, Wellstreet)

Speakers

  • Daniel Isaacs (Sircular)

  • Konrad Bergström (X Shore)

  • Cissi Nilsson (Safety by Cilia)

This panel is part of Tech Open, the free open-air tech conference taking place during Nordic Tech Week in the heart of Stockholm.

Location
Kungsträdgården Scen
Jussi Björlings allé 10, 111 47 Stockholm, Sweden
Avatar for Tech Open
Presented by
Tech Open
The world's largest free open-air tech conference. Part of Nordic Tech Week.
September 10-11, 2026 · Kungsträdgården, Stockholm
Hosted By