

PANEL: Founder F*ckups
Founder F*ckups
11 September | 11:30-12:00
Main Stage, Tech Open, Stockholm
What’s the mistake you’d never make again?
Scaling a company means making bigger bets and sometimes much bigger mistakes.
Join founders Daniel Isaacs, Konrad Bergström, and Cissi Nilsson for a candid conversation about the decisions that didn’t go according to plan, from bad hires and failed launches to expensive deals, wrong assumptions, and moments when things simply broke.
Behind every successful company are decisions founders would probably make very differently the second time around. This panel skips the polished success stories and looks instead at what went wrong, what it cost, how they recovered, and the lessons that only become obvious after you’ve lived through them.
What we’ll discuss
Together, we’ll explore:
Product launches and bets that failed
Expensive decisions and deals founders would never repeat
The warning signs they ignored along the way
How to recover when a major decision goes wrong
How failure changes the way founders make decisions as they scale
The lessons they wish they had learned earlier
Expect an honest, unfiltered conversation filled with real founder stories, painful lessons, and the kind of mistakes that rarely make it into the company highlight reel.
WWho should attend?
This panel is ideal for:
Founders
Aspiring entrepreneurs
Startup and scaleup teams
Operators and business leaders
Investors
Anyone building or scaling a company
What you’ll gain
You’ll leave with:
Real lessons from founders who have built and scaled companies
A better understanding of the mistakes that can become expensive at scale
Practical insights into making better decisions around people, products, and growth
A reminder that some of the most valuable founder lessons come from getting things wrong
Moderator
Sïmon Saneback (Founder, Wellstreet)
Speakers
Daniel Isaacs (Sircular)
Konrad Bergström (X Shore)
Cissi Nilsson (Safety by Cilia)
This panel is part of Tech Open, the free open-air tech conference taking place during Nordic Tech Week in the heart of Stockholm.